Joseph Brennan’s 2019 edited volume has greatly developed the concept of queerbaiting to include a range of meanings, from media industries’ pledges of allegiance to LGBT causes that are not delivered upon to courting queer viewers via paratexts that imply queer relationships that don’t exist in text. In 2015, this author attempted to define queerbaiting as a strategy by which writers and networks attempt to gain the patronage of queer viewers via the suggestion of queer relationships, before denying and laughing off the possibility. Queerbaiting is a fast-expanding topic in media and cultural studies.
